The vast majority of ABs are homeowners , and those in the younger lifestage groups tend to move home relatively frequently. Around a third of ABs in both the Pre-Family and Young Family lifestage groups are, have either moved home in the last year, or expect to do so in the next year

Their neighbourhood is clearly very important to the quality of life of AB consumers. Mintel’s research found that the most important factors for ABs in terms of neighbourhood included:

• Safety, for themselves and their children
• The ‘vibe’ of an area - which could be related to the look of the place, the facilities, or the general atmosphere
• Being in the catchment area of a good state school was important for many respondents with children - and some without.