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Home  > Food and Beverage  >  Beverage  >  Soft Drinks

AG Barr: staying relevant in the UK soft drinks market

Published Date: October 2009
Published By: Datamonitor
Page Count: 35
Order Code: R313-55026
 
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Introduction

This case study on AG Barr forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the Scottish company, which produces the famous Irn Bru carbonate, has achieved growth by capitalizing on comfort trends in the recession, while focusing on long term growth by expanding its healthy beverage portfolio.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market
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