Application service provision is one of the hottest IT related topics in the financial services industry. In the financial services space, many technology companies see massive opportunities in providing applications to firms on a rental basis. The ASP marketplace is extremely saturated with established technology players as well as ASP pure plays employing a variety of business models. At present, the marketplace is headed for a shakeout. Those who survive will have the advantage of capturing increasing tech spend from financial services firms, who are realizing the benefits of adopting an ASP strategy within their operations. ASPs in US financial services is a Datamonitor special issues report that serves to discuss the evolution of ASPs in financial services. The report reveals opportunities for technology vendors as well as strategies for financial services firms seeking to realize and exploit the benefits of the rapidly expanding ASP marketplace in financial services.