Abel & Cole case study: appealing to consumers' ethical and convenience needs:

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Abel & Cole case study: appealing to consumers' ethical and convenience needs

Published Date: August 2008

Published By: Datamonitor

Page Count: 16

Order Code: R313-39803

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Introduction

This report on Abel & Cole forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the organic box scheme company's successful business model, and how it plans to continue to grow during periods of economic downturn.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

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