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Home  > Computers and Information Technology  >  Software  >  CRM & Customer Service

Accenture Gets It ... CRM Is Still All About the Customer Experience

Published Date: December 2006
Published By: IDC
Page Count: 4
Order Code: R104-28969
 
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This IDC Insight examines some of the outcomes of Accenture's CRM Exchange held in Scottsdale in November 2006, which saw a large gathering of CRM practitioners consisting of channel alliances, customers, analysts, and of course, Accenture executives across the globe. This Insight also finds out why CRM is making a comeback.

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