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2007 Accessory Demand and Sell-Through from Sales Associates. What has changed since 2003?


Published Date: February 2007
Published By: InfoTek Research Group
Page Count: 32
Order Code: R497-11
 
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InfoTek Research completed in-depth surveys with wireless sales associates in the independent agent channel using stratified random sampling to represent the indirect wireless retail channel in the United States. With this information, InfoTek offers readers a rare glimpse into the opinions of those sales associates standing behind the counter making recommendations to millions of wireless consumers each year regarding which wireless phones, accessories and services to purchase.

This report provides reviews the accessory demand and sell-through and how it has changed since 2003. Over the last three years the number of accessories offered for mobile handsets has increased dramatically. Advances in mobile technology have sparked the demand for many new accessories such as extra batteries and memory cards for the ever-increasing number of media-capable handsets such as the LG Chocolate, Motorola RAZR V3t and the upcoming iPhone.

The 2007 study includes demand information on the following accessories:

Bluetooth Wireless Headsets
Wired Headsets
Thumb QWERTY Keyboards
Foldout full-size QWERTY Keyboards
Digital camera accessories
Connectors/cables for synching
Car Chargers*
Phone Faceplates*
Extra Batteries*
Leather Cases*
Car Phone Holders*
Memory Cards*
Hands-free Car Kit*
Belt Holster*
Car Antenna*
Screen Protectors*
Stickers*
Housings*
Handstraps*


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