Addressing the Untapped US Small Business Online Banking Market: Industry Research

Addressing the Untapped US Small Business Online Banking Market

Published Date: October 2007

Published By: TowerGroup

Page Count: 7

Order Code: R301-1333

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Despite the revenue potential of small business online banking, many US banks continue to underserve this market. Although most banks offer a dedicated small business online banking product, often the products are simply rebranded consumer online offerings and lack functionality that small businesses are seeking. Extending the range of online banking and cash management products offered to small businesses represents a win-win opportunity for banks and customers alike. This Research Note provides an overview of current small business online banking offerings, strategies for increasing small business online banking profitability, and future trends in small business online banking.

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