Adobe Partners with Yahoo! to Field Test the Insertion of Clickable Advertisements

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Adobe Partners with Yahoo! to Field Test the Insertion of Clickable Advertisements in PDFs

Published Date: December 2007

Published By: InfoTrends/CAP Ventures

Page Count: 4

Order Code: R290-388

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Adobe and Yahoo! have announced a partnership for advertisements to be placed in Portable Document Format (PDF) files. In this partnership, Adobe will be providing the PDF platform and the technology that allows advertising links to be placed in ads and Yahoo! will be providing the infrastructure that easily links its advertising network to the document publishers. Publishers can enter the program on an opt-in basis. This document analyzes the implications of the announcement.

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