Advanced Advertising for IPTV Services: Industry Research Report

Advanced Advertising for IPTV Services

Published Date: November 2006

Published By: Multimedia Research Group, Inc.

Page Count: 56

Order Code: R190-44

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Description

Table of Contents

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This report will identify new strategies that can be used to move beyond the confines of the 30-second ad broadcasted to everybody. This traditional format is being broken by DVRs and other new ways of watching content. Examples of these strategies that fit IPTV networks will include long-form on-demand ads, interactive ads, and DVR based ads. This report will also look at ways that IPTV networks can target ads to specific groups based on geography or by more sophisticated affinity groupings; and at requirements for enhancing traditional local ad revenues.

Inside the Report

Network impact of IPTV Advanced Advertising Technologies.
The approaches of five of the largest U.S. cable companies to Advanced Advertising.
Advanced Advertising personalization and targeting strategies for IPTV.
Case Study - Generating Cash with Local Advertising.

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