Advanced Sports Sponsorship Strategies : The Ultimate Guide for Rights Holders, Brands and Agencies

Published Date: July 2006 Published By: SportBusiness Group Ltd. Order Code: R357-35 $1,270.00   Hard Copy Mail Delivery   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products Sponsorship has steadily risen up the marketing agenda to the point where it is now a fundamental part of the marketing mix. This journey has taken the best part of 30 years. For many brand owners - such as Coca-Cola, Shell, Gillette and Vodafone - sports sponsorship has been pivotal in their marketing communication campaigns and provided these very different brand owners with a global brand communication platform. Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Opportunities in Mobile Marketing & Advertising 2008-2009 Published Nov 2008 by Simba Information - Reports • Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies Published Nov 2008 by Kalorama Information • Snapshots UK Advertising 2008 Published Oct 2008 by Snapdata International Group • Sales Promotion Services Published Oct 2008 by First Research, Inc. • Advertising and Marketing Published Oct 2008 by First Research, Inc. • Internet Infrastructure Report Published Oct 2008 by Wall Street Transcript • Top 20 U.S. Yellow Pages Markets 2008 Published Oct 2008 by Simba Information - Reports • Public Relations Firms in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld • Advertising Agencies in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld