Advanced Sports Sponsorship Strategies - The Ultimate Guide for Rights Holders, Brands and Agencies

Published Date: August 2006 Published By: SportBusiness Group Ltd. Page Count: 352 Order Code: R357-37 $2,011.00   PDF E-mail From Publisher $1,411.00   Hard Copy Mail Delivery   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products Advanced Sports Sponsorship Strategies is the essential guide to this changing environment. This unique report: Describes the global sponsorship market and the key drivers for the growth of sports sponsorship, providing estimates for sponsorship versus advertising expenditure based on the latest available research Provides insights into best sports sponsorship practice of some of the world’s leading brand owners and sports properties Looks at the sponsorship sales process and provides strategies to help improve the chance of sales success Takes a robust view of cause related marketing, its place in a sports sponsorship programme as well as the latest tool in measuring its contribution and value Describes a wide range of new interactive communication channels, such as broadband, interactive TV, mobile and other emerging channels and assesses the impact these channels have on sponsorship Analyses techniques for the measurement and evaluation of sports sponsorship Explores some of the key ethical issues in the link between sports sponsorship and gambling; financial services; tobacco; alcohol; food and beverages; and children. Examines the boundaries that non-sports sponsors reach as part of ambush marketing activities and reviews some of the key strategies in combating ambush marketing including enforcement of legislative powers Explores experiential sponsorship from the perspective of best practice in event and venue sponsorship Looks at the likely future direction and growth of the sports sponsorship industry and the changes that may take place over the next 20 years Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Opportunities in Mobile Marketing & Advertising 2008-2009 Published Nov 2008 by Simba Information - Reports • Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies Published Nov 2008 by Kalorama Information • Snapshots UK Advertising 2008 Published Oct 2008 by Snapdata International Group • Sales Promotion Services Published Oct 2008 by First Research, Inc. • Advertising and Marketing Published Oct 2008 by First Research, Inc. • Internet Infrastructure Report Published Oct 2008 by Wall Street Transcript • Top 20 U.S. Yellow Pages Markets 2008 Published Oct 2008 by Simba Information - Reports • Public Relations Firms in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld • Advertising Agencies in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld