Advancing Mobile Applications Through Managed Services: Industry Research Report

Advancing Mobile Applications Through Managed Services

Published Date: April 2008

Published By: Yankee Group

Page Count: 12

Order Code: R388-2582

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This Yankee Group Report outlines the role application architecture and the IT channel can play in increasing adoption of mobile enterprise applications across a broader target market.

Key Concepts: Ubiquitous connectivity, Anywhere applications, application middleware, hosted applications, software as a service.

The adoption of mobile enterprise applications beyond the laptop remains surprisingly low. Even mobile push e-mail can boast only slightly more than 20 million subscribers worldwide at the end of 2007. The adoption of mobile enterprise applications among large enterprises is relatively high due to the extra resources these companies possess. To mobilize the revenue potential in the mobile enterprise applications market, vendors must try to broaden the reach and adoption of mobile enterprise applications into the fragmented small and medium business (SMB) market.

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