Datamonitor's Advertising Global Industry Guide is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Covers Global, European, Asia-Pacific & 11 individual country markets
- Includes a five-year forecast of the industry
Highlights
The global advertising market generated total revenues of $67 billion in 2006, this representing a compound annual growth rate (CAGR) of 4.5% for the five-year period spanning 2002-2006.
The advertising of services was the market's most lucrative segment in 2006, generating total revenues of $24.1 billion, equivalent to 36% of the market's overall value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.8% for the five-year period 2006-2011 expected to drive the market to a value of $80.7 billion by the end of 2011.
Why you should buy this report:
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value is defined as the revenue accrued by the agencies from provision of such services, but excludes revenues obtained by print, broadcast, and other media companies from the sale of advertising space. Any currency conversions used in the creation of this report have been calculated using constant 2005 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.
Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.
The Americes comprises the US, Canada, Brazil and Mexico.
The global market is composed of Asia-Pacific, Europe and the Americas.
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