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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Advertising Services in Australia
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| Published Date:
July 2005
Published By:
IBISWorld
Page Count:
55
Order Code:
R538-1463
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This report relates to establishments mainly engaged in providing advertising services (except sale of advertising space in their own publications or broadcasts). The industry relates to agencies that assist clients in creating and placing advertising on TV, pay-TV, newspapers, magazines, outdoors/billboards and increasingly in areas such as the internet. Many larger agencies also offer "below the line" services which include direct mail, PR and other sales promotion activities.
The Industry L7851 - Advertising Services in Australia ranks 281 out of 496 by industry turnover and its life cycle is in a mature phase, which means that the industry is generally growing at at the same rate as the economy.
Capital/labour intensity is low and the uptake of new technology is high. The industry's globalisation level is high and the trend is increasing.
The industry has a low level of exports, which means exports generate less than 5% of the industry's turnover. The industry has a medium level of imports, which means imports generate between 5% and 25% of the industry's domestic demand.
The trend for exports is steady and for imports it's increasing. The level of regulation is medium and increasing and government assistance is insignificant and steady.
This industry is forecast to have a strong average annualised growth rate over the next five years. A full analysis of each of the above conditions and more is available in every IBISWorld industry report!
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