|
|
Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Advertising Services in Indonesia: A Strategic Reference, 2006
|
|
INTRODUCTION & METHODOLOGY
What Does This Report Cover?
The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to advertising services in Indonesia.
As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including advertising services, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
With this perspective, this report provides both a micro and a macro strategic profile of advertising services in Indonesia. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Indonesia can quickly understand where Indonesia fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for advertising services in Indonesia. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Indonesia. Macro-accessibility is a general evaluation of investment and business conditions in Indonesia.
|
Similar Products
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Nov 2008 by Simba Information - Reports
• Opportunities in Mobile Marketing & Advertising 2008-2009
Published Nov 2008 by Simba Information - Reports
• Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies
Published Nov 2008 by Kalorama Information
• Snapshots UK Advertising 2008
Published Oct 2008 by Snapdata International Group
• Sales Promotion Services
Published Oct 2008 by First Research, Inc.
• Advertising and Marketing
Published Oct 2008 by First Research, Inc.
• Internet Infrastructure Report
Published Oct 2008 by Wall Street Transcript
• Top 20 U.S. Yellow Pages Markets 2008
Published Oct 2008 by Simba Information - Reports
• Public Relations Firms in the US - Industry Risk Rating Report
Published Oct 2008 by IBISWorld
• Advertising Agencies in the US - Industry Risk Rating Report
Published Oct 2008 by IBISWorld
|
|
|
|
0 items
