Finaccord's report entitled Affinity and Partnership Marketing in Mutual Funds, Life Insurance and Retirement Savings in Italy represents the most detailed research ever undertaken on this sector. Drawing on the results of a survey of over 900 respondents, the report analyses the penetration, operating models and partner market shares of affinity and partnership marketing schemes across a range of distributor categories. These include banks, estate agents, financial networks, professional associations, specialised lenders, sports organisations, trade unions and other types of partner. In addition to coverage of mutual funds, life insurance, unit-linked insurance, open pension funds and pension plans, the research also extends to partnerships for marketing creditor insurance. The PartnerBASE™ database that accompanies the report provides the granular detail behind the analysis, detailing each of the 770+ affinity and partnership marketing initiatives traced by Finaccord in this sector. Together, the report and database will provide you with the definitive guide to current and potential affinity and partnership marketing opportunities in mutual funds, life insurance and retirement savings in Italy.
Please Note: This product is delivered as a zip file,which contains Excel and PDF files.
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