Africa & MiddleEast Market Perspective / Vol. 8, Issue 24: Industry Research Report

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Africa & MiddleEast Market Perspective / Vol. 8, Issue 24

Published Date: October 2008

Published By: Pyramid Research

Page Count: 4

Order Code: R8-590

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Description

Analysis Summary

Vodacom South Africa has quickly grown a successful mobile advertising business. With limited Internet penetration in South Africa, mobile advertising is expected to overtake online advertising by 2009. "³
There are a number of different types of mobile advertising that have been successful, including services based on text and wireless access protocol (WAP)
There is good potential for mobile advertising in African markets and, indeed, in emerging markets worldwide, where low incomes make advertising an important new revenue stream.

Published Dec 2008 by First Research, Inc.

• Public Relations

Published Dec 2008 by First Research, Inc.

Published Dec 2008 by IDC

Published Dec 2008 by In-Stat

• Millward Brown Group

Published Dec 2008 by SGA Lists

• Mullen Advertising, Inc.