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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
The Aging of BRIC populations
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| Published Date:
April 2007
Published By:
Datamonitor
Page Count:
17
Order Code:
R313-21595
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Introduction
Markets such as Brazil, China, India and Russia (BRIC) should be seen within the context of a transitional period, moving in the direction of developed markets and experiencing a marked aging of their populations in coming years. This will emphasize the need to respond to a reshaping of consumer demand to accommodate the differing needs of an older populace.
Scope
In-depth quantitative data covering historical and forecast demographic trends in Brazil, Russia, India and China. Covers population size and growth overall, by age and gender, and incidence of key age-related health conditions. Qualitative analysis of these key population trends. Actionable recommendations for producers and marketers seeking to leverage opportunities within those markets.
Highlights
A divide exists between Western markets and those of the less developed world, where the demographic center of gravity tends to be skewed towards youth. However, Brazil, China, India and Russia should be seen within a transitional context, driven by their economic growth and varying degrees of proximity to the Western consumer model. Adoption of branding, marketing or strategies that fit with the historical value placed on seniors in certain countries and cultures, particularly China and India, offers a smart way to leverage market position in the context of aging populations. Extended families and a deep-seated societal respect for older citizens remain important factors. Brand loyalty is decreasing across all age groups. This has been a general trend in developed markets for the past few decades that the BRIC countries are set to emulate. A shift towards higher average ages means that a change in marketers’ priorities and message away from a focus on younger consumers is necessary to retain competitiveness.
Reasons to Purchase
Gain access to detailed data and forecasts to inform your decision-making Understand the population trends and shifting consumer motivations in the BRIC countries Improve your marketing by following best-practice guidelines enabling more effective targeting with on-trend products and relevant communications
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