A common challenge faced by most television operations is the labor intensive task of ingesting and preparing material for on-air presentation. Systems that are most automated cut the labor cost and are providing ROI to stations. Program and commercial material is delivered on satellite, tape or other delivery systems. It must be ingested into local storage that may include video servers, video tape and archive systems.
Content owners include television and news stations, but the content originators are extending their position in the market, initiating broadcasting to traditional and nontraditional platforms including the small screen of the cell phone and the Internet PC.
Worldwide on air broadcast automation software market forecasts indicate that markets for software at $178 million in 2006 are anticipated to reach $315 million by 2013.