Allianz SE - IT Sales Opportunities - 2008: Industry Research Report

Allianz SE - IT Sales Opportunities - 2008

Published Date: June 2008

Published By: Infiniti Research Limited

Page Count: 34

Order Code: R677-65

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Allianz SE, formerly known as Allianz AG, together with its subsidiaries, operates as an integrated financial services provider. The Company offers insurance, banking and asset management products and services to more than 60 million customers in over 70 countries. Allianz SE operates and manages its activities primarily through four operating segments. The Property-Casualty segment offers property-casualty insurance products consisting of individual, motor injury, liability, homeowner and accident insurance, among others. The Life/Health segment’s portfolio includes traditional life, endowment, annuity and term insurance products, as well as unit-linked and investment-oriented products. The Company’s Banking activities are primarily conducted through Dresdner Bank AG and its subsidiaries (Dresdner Bank). The Asset Management segment consists of asset management products and services both for third-party investors and for the Company’s insurance operations.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increased threat perception and incidence of fraud would result in increase in demand for security software and hardware. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Allianz. Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Allianz might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Allianz. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Allianz will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Allianz. Level III opportunities have the lowest scores and hence, unlikely to sell to Allianz .

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

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