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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Analogue Switch-off: Digital dividend and TV services
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June 2007
Published By:
IDATE
Order Code:
R221-174
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The gradual cut-off of analogue broadcasting, to be replaced by Digital Terrestrial Television (DTT), started several years
ago in the major developed market economy countries, most of which have already set the date for complete switch-off
in their countries. Nevertheless, the rollout and implementation of this cutover have proven to be very different from one
country to the other and present various approaches to the arrival of digital broadcasting.
Two goals are driving analogue signal cut-off to make way for digital transmission alone. The most important is to take
advantage of digital signal compression technologies to release spectrum resources and optimise spectrum use. Each
nation will make the decision to reallocate released frequencies but, already, audiovisual and telecom players are positioning
themselves to gain a share in this digital dividend. The second essential objective is migration to digital: improve audiovisual
equipment for all households so they can benefit from a more enriched, diversified and extensive television experience.
This study first of all presents an overview and perspective on the various switch-off methods in Europe, the United States
and Japan. It then highlights the cutover's major issues. Finally, it analyses the magnitude of repercussions on changes in
the audiovisual sector, especially in terms of frequency management and new service launches, far beyond just the cutoff
phase.
Key Questions
- What are the various types of national switch-off approaches?
- What are the major issues for cutting over to all digital?
- What will the network landscape look like the day after switch-off?
- Where will the consumer be when switch-off happens?
- How will the digital dividend be managed?
- Who will be the switch-off winners and losers?
Who should read this report?
Telecom Operators
- Analyse the telecom operators’ role in DTT development
- Identify digital dividend operational potential for telecom services
Media groups
- Get a general overview of switch-off methods
- Understand the implications of switch-off on the audiovisual ecosystem
Regulators
- Identify the issues on digital dividend utilisation
- Understand the characteristics of national market in digital spectrum reallocation
Investors and analysts
- Evaluate the DTT development outlook
- Analyse new audiovisual services
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