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Home > Computers and Information Technology > Software > CRM & Customer Service
Analytical CRM: Demystifying the vendor opportunity
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| Published Date:
June 2003
Published By:
Datamonitor
Page Count:
103
Order Code:
R313-5723
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Introduction:
The distinction between analytical and operational CRM is decreasing, and the distinction between CRM and other enterprise applications is fading fast. This report will build on Datamonitor’s previous reports on analytical CRM, personalization and business intelligence, and investigate the implications of the development of the ‘intelligent enterprise’. Key market sizings will be given across verticals, for specific national markets in Europe and North America, for core analytical technologies.
Scope:
* Establishes user groups for ACRM within the enterprise
* Sizes ACRM market by vendor revenue to 2007
* Sizes the ACRM market by geography by 2007
* Company profiles of 20 vendors with an interest in the ACRM market
Reasons to Purchase:
Identify the largest and fastest growing ACRM markets worldwide
Identify the largest and fastest growing ACRM component technology markets worldwide
Identify the most important and fastest growing vertical markets by country
Report Highlights:
* The ACRM worldwide market will grow from $2.4bn to $43bn in 2007. The largest market is North America generating $1.6bn in vendor revenues. The EMEA market will account for just over $500m in comparison.
* A number of vendors are approaching the ACRM market each bringing their own heritage.
* There are four user groups within the enterprise. The best served have been the High Power users, the professional analysts. The largest group however are the Marketing Managers who are the actual business users.
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