|
|
Home > Computers and Information Technology > Software > CRM & Customer Service
Analytical CRM: new technologies for the pharmaceutical industry
|
| Published Date:
December 2003
Published By:
Datamonitor
Page Count:
43
Order Code:
R313-6271
|
|
|
|
Introduction
With the ROI of sales and marketing efforts diminishing, the pharmaceutical industry needs to ensure that the effectiveness of existing marketing campaigns is optimized. To maximize returns, marketing strategies must evolve away from the traditional mindset and invest in technology with analytical customer relationship management capabilities.
Scope
Examines the Analytical CRM process, its benefits to pharmaceutical companies and the factors driving its use in the pharmaceutical industry today
Illustrates the potential in the pharmaceutical market and gives an overview of the technology involved
Investigates at the impact of Analytical CRM on the industry, using primary research to show the industry’s objectives and barriers to implementation
Presents a case study of Roche’s Xenical (orlistat) and includes an examination of five vendors in this market
Report Highlights
Pharmaceutical companies planning to deploy Analytical CRM technology should, prior to heavy investment, examine its use in verticals with similar characteristics.
Pharmaceutical companies will continue to invest in Analytical and Operational CRM. However, weaknesses in infrastructure and channels must be addressed if returns on ACRM are to be maximized over the longer term.
Reasons to Purchase
Understand the current and prospective opportunities to use Analytical CRM technologies in optimizing marketing strategies
Learn more about the leading Analytical CRM vendors and the products and services they offer the pharmaceutical industry
Develop strategies for the introduction and development of Analytical CRM technologies in your company
|
Similar Products
• Telemarketing Services
Published Dec 2008 by First Research, Inc.
• Alliance Data Systems Corporation
Published Dec 2008 by SGA Lists
• Not Your Father's Rolodex, Part 2: CRM Vendors Focused on Institutional Securities Firms
Published Dec 2008 by TowerGroup
• Not Your Father's Rolodex, Part 1: An Overview of CRM for Institutional Securities Firms
Published Dec 2008 by TowerGroup
• MarketWatch: Technology
Published Dec 2008 by Datamonitor
• Salesforce.com - SWOT Analysis
Published Dec 2008 by Datamonitor
• 2009 Worldwide Telemarketing Services Industry Report
Published Dec 2008 by Barnes Reports
• North American Contact Center Outsourcing Markets
Published Nov 2008 by Frost & Sullivan
• CGS: United States Based, with Global Vision
Published Nov 2008 by IDC
• Worldwide Contact Center Applications 2008 Vendor Profiles: Bringing Business Process to Unified Communications
Published Nov 2008 by IDC
|
|
|
|
0 items
