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2006 Annual Report on 3G Business Marketing Strategy of Leading Overseas Vendors


Published Date: July 2006
Published By: Analysys International
Page Count: 83
Order Code: R686-59
 
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Research Scope

Undoubtedly, 3G will change not only mobile communication in next 10 years, but also competition structure of domestic operators. In the face of opportunities and challenges brought by market change, operators should determine their strategy and make preparation. What are the key issues for operators to think about before the issue of 3G license?

This report is based on years’ research by Analysys on China’s telecom market, especially mobile communication market, as well as close analysis of successful operation experience of overseas vendors.

Topics discussed:

Network deployment and business development of overseas 3G
Analysis of operation strategy of overseas 3G operators
Analysis of needs of domestic users
Analysis of advantages and disadvantages of domestic operators
Opportunities and challenges brought by 3G to operators
Measures and strategies operators should take in the face of changes in competition
structure brought by 3G.
Operators involved: Hutchison-Whampoa, NTT DoCoMo, Vodafone, SKT, China Telecom, China Mobile, China Netcom and China Unicom.

Countries and regions researched: Europe, Japan, Korea and China.

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