The Yankee Group Anywhere Consumer:
2007 Latin American Penetration and Usage
Survey provides an in-depth view of market
performance metrics and consumer adoption
behavior for the voice, broadband and TV
sectors, including both fixed and mobile access
networks. Key areas of focus include:
- How consumers are using mobile,
broadband, fixed voice and devices
- Mobile prepaid and postpaid penetration
- Internet usage
- Broadband penetration
This survey was based on an online questionnaire. This methodology naturally
over-selects richer respondents, which
means the sample has higher penetrations of
devices and services than the corresponding
national averages.
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