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Apple Figures Out Video with Its New iTunes Business Model; Consumers Prefer to Rent Movies (Competitive Intelligence Report)


Published Date: January 2008
Published By: Current Analysis Inc.
Page Count: 5
Order Code: R759-9114
 
DescriptionTable of ContentsSimilar
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Apple kicked off the New Year with several changes to its video strategy. iTunes provides a less-expensive rental option to access downloadable movies from major studios, and Apple TV will soon no longer require a computer to access new content.

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