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Entertainment
Apple Figures Out Video with Its New iTunes Business Model; Consumers Prefer to Rent Movies (Competitive Intelligence Report)
Published Date:
January 2008
Published By:
Current Analysis Inc.
Page Count:
5
Order Code:
R759-9114
$249.00 Online Download
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Description
Table of Contents
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Apple kicked off the New Year with several changes to its video strategy. iTunes provides a less-expensive rental option to access downloadable movies from major studios, and Apple TV will soon no longer require a computer to access new content.
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