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Home > Communications > Telecommunications > General Telecom
Argentina Telecommunications Report Q2 2008
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Argentina’s mobile market looks set to be the first in the region to pass the 100% penetration mark as
operators have continued to see strong growth despite the maturity of the market. Argentina has already
overtaken Chile in terms of penetration in Q207 and looks set to keep Chile in second place in our
regional rankings for the mobile market. The market is all the more remarkable given the high number of
postpaid subscribers, certainly higher levels than seen elsewhere in Latin America. Although both
Movistar and Telecom Personal, the two operators with the highest shares of postpaid subscribers have
reported these shares to have fallen quarter-on-quarter (q-o-q) while CTI Móvil has seen a small increase.
All three operators have now launched 3G services with Telecom Personal the first to launch in May 2007
in Buenos Aires, only to be followed two months later by Movistar. CTI Móvil held off until early
November 2007, launching in three cities and then expanding its coverage to cities in the Buenos Aires
region and coastal cities. BMI believes this was a strategic decision intended to see how the market took
to 3G services but was quickly followed by Telecom Personal increasing its 3G coverage.
Fixed-line incumbents TASA and Telecom Argentina reported strong additions to their broadband
subscriber bases and the market appears to be growing in line with BMI forecasts. Telecom Argentina
currently offers the fastest broadband rate (20Mbps download) which could easily see it overtake
Cablevision and TASA to become the market leader. Attractive offers have helped growth in the market
and competition in the form of DirecTV Argentina should see the market continue to exhibit strong
growth. Telmex Argentina has announced it will launch WiMAX services to the residential market as
soon as it receives final regulatory approval following its acquisition of Ertach in June 2007.
TASA parent Telefónica has acquired an indirect stake in Telecom Italia, one of the controlling
shareholders of Telecom Argentina. The government appointed two independent observers into Telecom
Argentina to assess the impact. The investigation was ongoing at the time of writing, having been
extended by a further two months in December 2007.
Our Q208 report includes an additional section looking at the regulatory environment in Argentina and
includes a breakdown of the responsibilities of the regulatory bodies and an overview of significant
events and regulations in Argentina. We have also updated our Business Environment Rankings which
saw Argentina move upwards owing to the relatively young population living in urban areas and the
strong growth seen overall in its mobile market. Forecast scenarios have been extended to 2012 when we
forecast the mobile market will reach 120% penetration and broadband penetration will be 14%.
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