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Home > Communications > Wireless > Components/Equipment
Asia Camera Phone Market - Consumer Insight
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| Published Date:
May 2004
Published By:
Connect Asia
Order Code:
R330-0034
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Mobile Camera phones are a hot commodity in Asia and the underling hope is they will help Mobile Operators achieve higher ARPU and profits by creating more data traffic through MMS.
This primary research provide key insights on camera phone market segmentation, customer attitudes and other factors that can drive vendors' product, service, and marketing strategies. This study will also incorporate insights from APRG's research on the camera phone markets, and digital photo printing trends.
Our research addresses the following issues that are vital to your marketing and advertising program success:
• Sources information consumers will use before purchasing a camera phone
• Perception of Design Importance of MMS (its not as important as you would think)
• Importance of Bluetooth (its not even on most consumer's radar)
• Importance of Digital Printing (its important)
• Importance of Brand (its very important)
Shipments of camera phones have started to appreciably rise and the future is excellent for this market segment.
Samsung is beating incumbent Nokia and Ericsson in mindshare and why it's the top preferred mobile brand for female Asians. Look for Samsung to define this market on their own terms over the next 6-18 months.
In Asia there is already a wide range of camera phone models that appeal to each market segment and drive consumer behavior related to purchasing and capturing, viewing, printing, and distributing mobile phone originated images. It is important for vendors to understand how these cameras are used and the purchasing decisions from Asian consumers.
If you target the Asian camera phone market - for either products or data services, this report is an essential tool. Primary research of current and potential consumers for camera phones are analyzed from the following countries : India, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, and Thailand
Companies mentioned in this report : Alcatel Nokia LG Motorola Samsung Sharp Siemens Sony- Ericsson
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