This IDC study presents IDC's Skypad project findings related to key urban Internet trends in seven markets across Asia/Pacific (excluding Japan) or APEJ, after interviewing about 4,000 Internet users. Project Skypad this year yielded key data on emerging trends pertaining to household Internet usage behavior, broadband penetration, locations from which users access the Internet, the most common activities and services accessed on the Internet, including online gaming and online shopping, as well as advanced household technologies, such as home networking, broadband TV, and ownership of key consumer electronic devices.

"Internet usage across APEJ keeps growing and urban Internet users across the region are fairly sophisticated as they engage in a broad range of activities, from reading email and the news to playing online games, from using free voice over Internet solutions to shopping online," says Claudio Checchia, research manager, Consumer Markets, IDC Asia/Pacific. "In addition, survey results clearly indicate that respondents using faster broadband connection are more likely to engage in a wider variety of online activities, compared to respondents on narrowband who do not take full advantage of all the Internet has to offer them."