This IDC study presents the results and analysis of IDC's Exclusive Software Survey, 2006. In this study, IDC conducted telephone interviews with 547 IT executives across the emerging countries in the Asia/Pacific (excluding Japan) or APEJ region, with the aim of gaining an insight about businesses' current application development and deployment (AD&D) software adoption levels. This survey was also designed to find out more about the future investment plans and trends with regard to concerns and considerations organizations have when investing in AD&D software.

"IDC believes that vendors will be most successful if they find a way to prove that AD&D investments have direct benefits. We recommend that vendors follow through on the 'cost-benefit' approach with regard to their maintenance support offerings, making sure that customers get advice on how they can realize the benefits promised via learning how to use the software properly and gaining software confidence with 24 x 7 support," says Ullrich Loeffler, market analyst, Information Management (IM) Solutions Research, IDC Asia/Pacific.