This IDC study provides a market sizing and a five-year forecast for countries in Asia/Pacific (Excluding Japan) or APEJ customer relationship management (CRM) applications market. It also includes the market size in 2005 for the CRM applications functionalities: sales force automation, marketing automation, customer service, and contact center. This study also examines the major market trends, accelerators, and inhibitors that are emerging in the region.

"As enterprises include CRM as part of their business strategy, they should not view CRM solution as an independent component," says Alan Tong, research manager, Asia/Pacific Enterprise Applications, IDC Malaysia. "They should embark on a holistic view as CRM functionality is increasingly tied to other processes of the organization."