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Home > Computers and Information Technology > Networking > Networks
World Automated Teller Machines Markets
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| Published Date:
February 2008
Published By:
Frost & Sullivan
Page Count:
78
Order Code:
R1-6309
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This Frost & Sullivan research service titled World Automated Teller Machines Markets provides a detailed market trend analysis including drivers and restraints, expansive revenue forecasts analysis for each of the geographic segments, revenue and unit shipment forecasts for both on-premise and off-premise ATMs to facilitate better understanding of the current and future market potential, and the competitive landscape and market shares of global companies along with the current installed base of ATMs.
China and India expected to Drive Automated Teller Machine (ATM) Market Growth
The world ATM markets are expected to witness continued growth in the coming years, thanks largely to the increasing demand from China, India, and other developing regions such as Latin America and Central and Eastern Europe. China and India are likely to be at the forefront of this growth, as ATMs are becoming an increasingly important component of the distribution channel. Industry experts believe that China would eventually become the world's largest market for ATMs. Although India's installed ATM base is lesser than China's, it is growing at a phenomenal rate of over 100 percent year-on-year. Given such potential, vendors are focusing on manufacturing ATMs locally in order to maximize customer service, address cost concerns, and gain a superior understanding of the local market dynamics.
However, the decrease in the transaction volumes per ATM in more mature markets such as North America is likely to prove a major challenge for ATM manufacturers. According to the American Banking Association (ABA), the number of transactions, which was in the 13 to 14 billion range in 2001, has decreased by almost 30 percent in the United States." The recent decrease in the transaction volume per ATM has necessitated off-premise and financial institution ATM deployers to reconsider the economics and profitability of their estates," notes the analyst of this research service. "The increased competition and decreasing surcharge are also working against the profitability of these ATM deployers."
ATMs Transforming into a CRM Tool
Quite significantly, banks are increasingly beginning to use ATM as a customer relationship management (CRM) tool. They also are replacing cash dispensers and inquiry terminals with full-function ATMs or multi- functional ATMs, at both on-premise and off-premise locations. They offer customized services based on the insight into the behavioral pattern of each user. These new functionalities act as a revenue driver since they facilitate the up-sell of both financial offerings such as loans and investments, and non-financial services such as coupons, gift certificates, and so on. There could be further increase in the use of the ATM through cell phone top-ups, ring tones, and other prepaid services. In response to market demands caused by changes in regulations and the need to increase customer service, ATM manufacturers are continuously developing ATMs with a whole new suite of services to remain competitive.
Overall, the world ATM market grew at the rate of 6.2 percent in 2007 in terms of unit shipment, compared to the 5.7 percent growth in 2006. While the world off-premise ATM market grew at the rate of 7.0 percent in 2007 in terms of unit shipment, the world on-premise ATM market grew at the rate of 5.6 percent. On-premise ATMs have become more advanced with respect to their functionality. "The Check 21 act in the United States, for instance, has triggered a sharp increase in the sales of function-based ATMs such as those that have Check Imaging and Envelope-free Deposit systems in place," says the analyst. "Mobile recharges, ticketing, bill payment, and advertising are relatively new areas that are being exploited in many regions."
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