The Avatar Service Boom in Korea: Industry Research Report

The Avatar Service Boom in Korea

Published Date: September 2003

Published By: Datacomm Research

Page Count: 17

Order Code: R222-031

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Similar
Products

Korean Internet users are flocking to digital avatars-on-screen characters decorated with the hottest couture and accessories to project fashion forward images. Korean ISPs and portals are making avatars pay, while Korean mobile operators are still trying to figure out how to exploit avatar services. Essential reading for anyone involved in Internet portals, messaging services, and mobile data business planning.

The Avatar Service Boom in Korea explains how digital avatars increase customer loyalty, describes how avatars are evolving from 2D to 3D and Flash technology, and presents case studies on successful and not-so-successful avatar service providers. The report also illuminates the technical and marketing challenges in extending avatar services to mobile users.

The Avatar Service Boom in Korea is the first in a series of wireless briefs based on on-the-spot information gathering and analysis from Asia.

Similar Products

• Snapshots Canada Internet Service Providers 2008

Published Aug 2008 by Snapdata International Group

• Internet Access in Germany

Published Jul 2008 by Datamonitor

• Internet Access in China

Published Jul 2008 by Datamonitor

• Internet Access in Asia-Pacific

Published Jul 2008 by Datamonitor

• Global Internet Access

Published Jul 2008 by Datamonitor

• Internet Access in the United Kingdom