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Home > Consumer Products > Consumer Products & Retail > Home Products
B_E_E case study: creating an ethical and profitable cleaning brand
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| Published Date:
September 2008
Published By:
Datamonitor
Page Count:
33
Order Code:
R313-40326
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Introduction
This report on B_E_E forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It highlights how it has been successful in the home cleaning market in New Zealand by producing true green products.Reasons to Purchase- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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