Baby Boomers and Silver Surfers: Two Generations Online: Industry Research Report

Baby Boomers and Silver Surfers: Two Generations Online

Published Date: December 2007

Published By: eMarketer

Page Count: 23

Order Code: R203-534

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Older Americans are the most affluent segment of the US population. Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future. These trends create an irresistible opportunity for marketers.

The Baby Boomers and Silver Surfers report examines the trends driving increased usage by these two massive, affluent and still-vital demographic segments of the US online population.

Over the next five years, the number of US baby boomers who use the Internet at least once a month will grow by more than 5 million, rising from 58.2 million in 2006 to 63.7 million in 2011.

Over-60s will also be a large and growing segment of the US Internet culture, growing from 17.7 million Internet users in 2006 to 25.3 million by 2011.

Key questions the “Baby Boomers and Silver Surfers” report answers:

How many US boomers and over-60s will be online in the next five years?
What will drive growth in these segments of the US Internet population?
What online and mobile activities are most prevalent among boomers and silver surfers?
How do researchers quantify the spending power of the boomer and silver surfer generations?
How will the aging of the US population affect Internet usage and media consumption patterns among boomers and silver surfers?
And many others…

eMarketer Reports—On Target and Up to Date
The Baby Boomers and Silver Surfers report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

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