Back to School - UK: Industry Research Report

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Back to School - UK

Published Date: August 2007

Published By: Mintel International Group Ltd.

Page Count: 129

Order Code: R560-2814

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Expensive school branded items are not necessarily good quality. With the on-going school uniform consultation process under way there is a real opportunity for schools to address this situation.

Children seem to be more aware of marketing and brands from a much earlier age. As a result, consideration is given to the role that fashion plays in this marketplace and the blurring of the lines between fashion, sports and school uniform clothing

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