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Home > Business/Finance > Financial Services > Banking
Bank Marketing Online: Moving into Prime Position
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| Published Date:
June 2008
Published By:
eMarketer
Page Count:
10
Order Code:
R203-573
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The US consumer banking sector—beset by credit woes, fallout from the mortgage crisis and an economic slowdown—is in turmoil. One area is a hub of activity, however. Banks are continuing to invest in their Web sites, adding more online products, services and transactions.
The Bank Marketing Online report analyzes the trends that are driving the expansion of online banking services.
Banks are experimenting with mobile banking and other Web 2.0 services, such as social networks and blogs, video and even interactive games. They are also looking at interactive tools and applications to encourage consumers to opt in to various offers, sign up for more information, enroll in new services and take quizzes or qualify for product promotions.
In short, banks want to deepen their relationships with consumers by engaging them online.
Key questions “Bank Marketing Online” report answers:
- Who banks online now?
- How fast is the online banking population growing?
- Why are banks encouraging consumers to bank online?
- Will mobile banking have an impact on banking transactions?
- How much are banks spending to market their online services?
- Which banks are leading the way online?
- What do blogs have to do with banking?
- And many others…
eMarketer Reports—On Target and Up to Date
The Bank Marketing Online report aggregates the latest data from financial, marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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