| Vendors' failure to keep their cost, delivery, and interoperability promises has seriously damaged Bluetooth's prospects, but there is still time to refocus strategies and achieve success. That is one of the conclusions of the new 89-page report, Bluetooth In-depth: Applications & Strategies, marketed by IGIC Inc. and produced by Datacomm Research.
"There are myriad applications for wireless personal area networks, and there could easily be 1.5 billion Bluetooth devices by 2005," said Michael Hentschel, Managing Director of TechVest Ventures and principal author of the report. "But there is little profit in isolated applications; vendors must create application chains -- series of interdependent tasks that together add value," he concluded.
"This report explains why Bluetooth's future is in jeopardy and presents concrete recommendations for putting both the technology and business models back on track," said Ira Brodsky, President of Datacomm Research. "But it's going to take coordinated vendor effort to create the necessary infrastructure and prevent Bluetooth from fragmenting into incompatible flavors," he added.
Bluetooth In-depth: Applications & Strategies includes six major recommendations for revitalizing Bluetooth, plus sections on applications (the top 50), business planning scenarios, obstacles, and market positioning. Thirty-five vendors representing a wide variety of strategies are also profiled.
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