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Home > Manufacturing > Automotive/Transportation > Engines
Boat Building
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The boat building industry includes about 1,000 companies with combined annual revenue of about $10 billion. Large companies include Brunswick, which makes about 25 brands, Genmar, and Century. The industry is concentrated: the largest 50 companies hold about 75 percent market share. A typical company has 10 employees and less than $2 million in annual sales.
COMPETITIVE LANDSCAPE
Demand depends on growth in consumer income. The profitability of individual companies is linked to manufacturing efficiencies. Large companies have advantages in name recognition and product distribution. Small companies compete by focusing on a market niche in a local or regional area. Because of automation and high product prices, annual revenue per employee is a fairly high $180,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product segments are outboard motorboats (40 percent of revenues); inboard motorboats (35 percent); and inboard-outdrive boats (20 percent). Other product types include sailboats and canoes. Some boat builders also do repair work, operate marinas, and sell auxiliary equipment and supplies on premises.
Boat building facilities vary from a few thousand square feet to more than 100,000, and outside storage areas may extend to several acres. Most manufacturing locations for larger boats are on navigable waterways, as the finished product can't be shipped over road. Other boat manufacturers locate as close to primary markets as possible to minimize transportation costs.
Manufacturing facilities are set up with custom-built molds, jigs, and fixtures designed for the particular ...
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