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Home > Manufacturing > Automotive/Transportation > Marine Equipment
Boat Dealers
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About 5,000 retail dealers sell boats and related products and services in the US, with combined annual revenue of about $12 billion. MarineMax, the largest retailer, has only a 2 percent market share in this highly fragmented industry: the 50 largest dealers hold less than 30 percent of the market. Most dealers operate a single location, are privately owned, and have less than $3 million in annual sales. Larger dealers can have more than $10 million in annual sales.
COMPETITIVE LANDSCAPE
Demand for boats is closely linked to personal income and the general economy. The profitability of individual companies depends on good marketing. Large companies may have economies of scale in advertising and purchasing. Small companies compete by specializing in a certain category of boats, such as fishing boats, or by focusing on a specific customer segment, such as sailing enthusiasts. Because of the high value of the product, average sales per employee are a high $300,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Dealers sell new and used boats, engines, parts, and a large variety of associated products. Dealers also provide maintenance and repair services, and may operate marinas and winter storage services; sell service contracts, especially for boats with expired warranties; and provide financing, insurance, and boat brokerage services.
Most dealers sell only powerboats or only sailboats. Powerboats are categorized by intended use as motor yachts, pleasure, fishing or high-performance boats, and by their configuration as ...
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