Book Retailing - UK: Industry Research Report

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Book Retailing - UK

Published Date: August 2007

Published By: Mintel International Group Ltd.

Page Count: 167

Order Code: R560-2813

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One of the most striking aspects of the book market in the past two years is the extent of price discounting. This has escalated as the major grocery multiples, and especially Tesco and Asda, have taken a greater interest in books, expanding their ranges and targeting a larger market share. Because of their massive buying power and ability to treat books as a loss leader, the supermarkets have dramatically affected pricing on the bestselling ranges on which they have focused so far.

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