Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US Enterprise Business Market Part: 5 of 5

Published Date: September 2007 Published By: Compass Intelligence Page Count: 14 Order Code: R705-723 $2,500.00   Online Download $6,250.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products This iDRD (Insight-based Data-Rich Deliverable) is part of the Enterprise Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the Enterprise business market, specifically the difference between brand reach and brand preference. Enterprise business consists of a business entity with 1000+ employees across all locations. In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. This insight focuses on survey responses by IT decision-makers in the Enterprise size segment or those with 1000 or more employees. The Expert Guide for this deliverable is Kneko Burney. Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Top 20 U.S. Yellow Pages Markets 2008 Published Sep 2008 by Simba Information - Reports • Pot Noodle case study: resurrecting an unpopular product into an iconic, entertaining brand Published Aug 2008 by Datamonitor • Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid Published Aug 2008 by Generator Research Limited • Schawk Inc - SWOT Analysis Published Aug 2008 by Datamonitor • Snapshots Mexico Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots Australia Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots France Advertising 2008 Published Aug 2008 by Snapdata International Group • U.S. Mobile Advertising and Search Markets Published Jul 2008 by Frost & Sullivan • Sales Promotion Services Published Jul 2008 by First Research, Inc.