Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Small Business Market Part 2 of 5

Published Date: October 2007 Published By: Compass Intelligence Page Count: 20 Order Code: R705-783 $2,500.00   Online Download $6,250.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products This iDRD (Insight-based Data-Rich Deliverable) is part of the Small Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the Small business market, specifically the difference between brand reach and brand preference. Small business consists of a business entity with 5 to 99 employees across all locations.  In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perceptions of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service.  This insight focuses on survey responses by IT decision-makers in the Small size segment or those with 5 to 99 employees. The Expert Guide for this deliverable is Kneko Burney. Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Top 20 U.S. Yellow Pages Markets 2008 Published Sep 2008 by Simba Information - Reports • Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid Published Aug 2008 by Generator Research Limited • Schawk Inc - SWOT Analysis Published Aug 2008 by Datamonitor • Snapshots France Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots Australia Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots Mexico Advertising 2008 Published Aug 2008 by Snapdata International Group • U.S. Mobile Advertising and Search Markets Published Jul 2008 by Frost & Sullivan • Market Research Services in Australia - Industry Market Research Report Published Jul 2008 by IBISWorld • Sales Promotion Services Published Jul 2008 by First Research, Inc.