Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Mid-Sized Business Market Part 3 of 5

Published Date: October 2007 Published By: Compass Intelligence Page Count: 20 Order Code: R705-784 $2,500.00   Online Download $6,250.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products This iDRD (Insight-based Data-Rich Deliverable) is part of the Mid-Sized Business and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding in the Mid-Sized business market, specifically the difference between brand reach and brand preference. Mid-sized business consists of a business entity with 100 to 999 employees across all locations.  In addition, responses from 1000+ IT decision-makers provide both direct and in-direct factors that have an impact on customer perceptions of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service.  This insight focuses on survey responses by IT decision-makers in the Mid-Sized size segment or those with 100 to 999 employees. The Expert Guide for this deliverable is Kneko Burney. Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • 2009 U.S. Advertising Agencies Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Marketing Research & Public Opinion Polling Report Published Oct 2008 by Barnes Reports • 2009 U.S. Public Relations Agencies Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Printing Industry Report Published Oct 2008 by Barnes Reports • 2009 U.S. Telemarketing Services Industry Report Published Oct 2008 by Barnes Reports • Market Research Services Published Sep 2008 by First Research, Inc. • U.S. Mobile Advertising 2008-2012 Forecast and Analysis Published Sep 2008 by IDC • Understanding Federal Government Priorities and Attitudes: How Do Agencies View Your Marketing Approach? Published Sep 2008 by IDC • U.S. Online PC Games Advertising 2008-2012 Forecast: Games Not a Gamble for Advertisers Published Sep 2008 by IDC