The Business of Children's Television: Industry Research Report

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The Business of Children's Television

Published Date: July 2007

Published By: Screen Digest

Page Count: 105

Order Code: R261-65

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The third edition of this best selling report from Screen Digest contains, for the first time, a detailed analysis of spending by broadcasters on original and acquired children’s programming. The Business of Children's Television reveals the impact that an increasingly competitive broadcasting market has had on the genre, with the traditional supporters cutting their expenditure. However, by building their business on the exploitation of intellectual property rights, the leading companies have managed to achieve impressive revenue growth.

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