In this study IDC Canada examines CRM adoption and intention in the Canadian medium market, companies with 100 ? 499 employees. This document provides valuable insight, prediction and prescription for technology vendors targeting the Canadian mid-market.

"The critical decision within a enterprise firm is which CRM solution to adopt, while the key decision within a mid-size firm is whether or not to adopt a CRM solution. Vendors must understand this fundamental difference and must convince mid-market firms to investigate more effective ways to conduct business, before their solutions will be adopted." Michael Hyjek, Analyst, Customer Segments, IDC Canada