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Home  > Communications  >  Telecommunications  >  Cable/Television

Cable MSO Tactical Analysis Report


Published Date: June 2008
Published By: New Paradigm Resources Group
Page Count: 25
Order Code: R257-69
 
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While cable companies have been pursuing broadband and telephony options for many years, their core video programming market has been under attack by satellite providers and, more recently, by the incumbent telcos. In response, the cable multiple systems operators (MSOs) have had to intensify their sales and marketing efforts at a local level to extend their reach into the bandwidth-intensive voice and data areas. And nowhere has this activity been more forceful than in the fight for the lucrative small and medium sized business (SMB) market.

Analyzing the Competitive Tactics Used to Win Market Share: The Cable MSO Sector identifies and details the key competitive tactics being deployed by the most successful cable operators as they continue to make inroads into the traditional ILEC broadband and telephony “sweet spots” by offering a parallel suite of services designed to compete directly with the traditional telecom providers.

Whether you are a current service provider seeking key insights into the Cable MSO carrier sector; a prospective service provider making plans for the upcoming year; or a Cable MSO product or service vendor looking to step up your sales and marketing initiatives, this report will provide you with the tactical business intelligence you need to make effective and profitable decisions for your company.

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