U.S. Cable Telephony 2004-2008 Forecast: Golden Egg or Lead Balloon?: Industry

U.S. Cable Telephony 2004-2008 Forecast: Golden Egg or Lead Balloon?

Published Date: February 2004

Published By: IDC

Page Count: 12

Order Code: R104-14717

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This IDC study examines the market potential for consumer telephony as provided by cable MSOs. This study also provides a forecast of the total number of cable telephone subscribers as well as a breakout by technology. In addition, this study provides an assessment of the drivers and inhibitors of demand for cable telephony services as well as actionable advice regarding deployment and marketing strategies. "Although features enabled by next-generation technology will differentiate voice products, voice telephony is a commodity market. For cable MSOs to develop and take share from incumbent carriers, they must provide superior customer service at a reasonable price," said Will Stofega, senior analyst with IDC's Residential Telecommunications Services program.

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