| Cost-effective Cable Telephony Poised To Attract Immense Consumer Base Cable-based telephony provides convenient and consolidated communication services provided by a single carrier at a lower cost than consumers now pay for
separate Internet, television, and telephony utilities. Since cable multi-system operators (MSOs) having already overcome the technical challenges of supplying Internet
services and optimizing existing bandwidths, industry
focus has shifted to the delivery of integrated Internet
and voice utilities via cable-based networks.
As millions of U.S. homes are within the service range of
coaxial cable plants, there is an expansive, pre-existing
infrastructure for transferring high-speed data and telephony services. However, MSOs must invest in marketing and technological developments to attract new clients who are content with conventional telephone carriers. By identifying market opportunities and challenges, this Frost & Sullivan research allows companies to capitalize on this burgeoning field.
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