As web sites integrate more and more advertising media, Internet bottlenecks will multiply, generating demand for new solutions that provide faster page downloads and higher quality video and audio output. Satellite technologies offer users alternatives to terrestrial-based services because they bypass congested Internet traffic exchange points and curtail packet loss issues. For participants that can survive the current economic slowdown and produce cost-effective solutions, this marketplace holds a wealth of opportunities. This Frost & Sullivan study examines the future markets for caching, streaming, and multicasting technologies via satellite. It specifically analyzes the potential for application in global content delivery service markets. By tracking key issues that impact the decision between utilizing satellite-based or terrestrial-based transportation solutions, this Frost & Sullivan research gives participants an essential tool for navigating the future of a promising industry.

Leveraging Potential Growth Areas Will Define Industry Leaders

"Increased use of broadband Internet access by consumers and enterprises will significantly propel growth in the next three to four years," says the research's author. "While the market was created to deliver web page content, the streaming media segment will soon become the key driver for generating revenues." Because of the diverse and complex factors influencing the industry, this analysis includes upper and lower global market evaluations with specific revenue projections for North America, Europe, the Asia Pacific region, Latin America, Africa, and the Middle East. In all, nearly 25 individual revenue forecasts are included in this study.

Competitive Pricing Strategies Key to the Future of Satellite Markets

"The key competitive issue between satellite and terrestrial solutions is cost," says the analyst. "Currently, traffic patterns tend to favor the economics of terrestrial solutions, not the multicasting strength of satellites." Content delivery service providers will select the least expensive option that best suits their needs.

To win new customers, participants must focus on the specific areas where the cost-effectiveness of satellite technology overcomes the terrestrial-based alternative. By understanding the competitive landscape and highlighting successful strategies, this in-depth study will help your company develop the most efficient business plan.